Four Strategies for 2015
January is a good time for reflection on the past year and making adjustments to your business strategies for the upcoming year. The following are four items for your consideration. 1. Grow your...
View ArticleCreating Memorable Business Signs
Signs are supposed to draw attention to your business. That’s their job. But truly great signs can become just as iconic as the things they’re meant to identify and promote. Take the world-famous...
View ArticleAre You Ready for Some Football? Or Commercials?!
The Super Bowl is Marketing at the highest level. It’s that time again. Time for the most important viewing event of the year. The Super Bowl. Over one hundred million people watched the Super Bowl...
View ArticleThe Ingredients of a Marketing Plan
No matter how it’s ultimately organized, your marketing plan should be a straightforward, easily understood company document. It should provide you with a clear direction for your marketing efforts for...
View ArticleThinking about redesigning your company website?
I recently had a conversation with an astute Health Care Interactive Marketing Executive about her plans for the year. She mentioned that her current website was roughly two years old and that now was...
View ArticleGreat Marketing Strategy is Listening to your Customers
The drive to gain consumer insights cannot be an occasional endeavor. A company wishing to establish a brand or sell a product cannot simply conduct a focus group or survey, and say it now has...
View ArticleSWOT Analysis Questions you have to Ask
The SWOT Analysis process must have a solid framework to be useful for your marketing strategy. Each element of the SWOT analysis is based on answering questions that are grounded in reality and in...
View ArticleKey Words, The Long and the Short of it
One of the most commonly cited explanations business failures is that owners couldn’t get the word out about their business. Word-of-mouth advertising tactics are excellent ways to encourage local...
View ArticleMosaic Event Telemarketing Service
The Power of Voice We know the secrets of event marketing success. For conference marketing managers, event planning and event marketing firms have depended on Mosaic for seminar telemarketing and...
View ArticleCome April 21, 2015 Here’s what Google’s mobile search change means
It’s looking to reward mobile-friendly sites with search change; others will see dip in rankings On April 21, 2015, Google plans to make a major change to the algorithm for its mobile search, giving...
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